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Perhaps the most overlooked aspect of a successful communications program is a well-designed
corporate identity, your own Brand. More than just a logo, the brand
incorporates the entire essence and personality of a company, from basics like
colour, signage and stationery to packaging, advertising and collateral.
Our Brand Consulting solutions are both visually and verbally in tune with your brand, and your
customers. Our services include :
- Company Name Creation
- An evocative name can be half the battle won
- Logo Design
- Brand Communication Guide
- Your communications manual. Your logo, colour schemes,
taglines etc should be presented across broadcast, print and
web materials according to this template.
From here, we will be pleased to call into play our other
services, such as Website Design,
in order to ensure consistency across all media.
Consultation & Feedback Reporting
Your brand is not just about what comes from your marketing effort; it is the sum of everything people perceive about
your company, often despite official communications. The
friendliness of your staff to customers and suppliers, your service
and support policies, your positioning against competition; all
these and many more factors can (and will!) have an impact on your
brand awareness and perception.
Smart company's are always 'feeling the pulse' of their brand,
and that is best done by real word or online consumer surveys. We
have close relations with outsourced specialists who can help us
aid you in your quest for feedback on your brand.
- Questionnaire Design
- Demographics Selection
- Online Survey Programming
- Telephone Surveys
- Results Analysis
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