Perhaps the most powerful (and certainly the most cost effective) marketing tool available to companies wishing to address a wide range of existing or potential customers is a well-designed Email Campaign.

Picture a traditional 'mass mailout' marketing campaign. 

A manufacturer buys/rents a mailing list (Cost $2000-$3000?) and sends out a nice mailer (Design & Printing Costs : $4000+?) to each of these addresses (Mailing Costs : $2000+ ) in the hope that these recipients will act upon the information sent. 

Typical expectations for such a mailout? The Direct Marketing Association (DMA) themselves say that a typical response rates is just 1.2-1.5%! Also, the sender has absolutely no way of knowing how people reacted to the mailer (eg; What percentage didn't open it? Did any of them think it was interesting enough to pass on to a friend?)

There are clearly times when a bulk mailout is the most effective way to go ("Vote for John Smith, the Mayor that Cares!") but within the business environment in Europe and North America, 96%+ individuals have an email address! The time is now right to focus on the Internet as the medium of choice for communicating your marketing message to existing or potential clients.

Contact us today to receive our E-Marketing Brochure for a detailed look at the many advantages of a ThinkTank designed Email Campaign, and the effectiveness of this new medium.

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